Built for first-time business buyers

What a PE firm does,
for a normal person.

Paste a listing URL. Get an institutional-grade deal brief in 60 seconds — SDE multiples, debt coverage, red flags, explained so anyone can understand them.

3 free analyses / month · No credit card required · Results in 60s

60savg analysis time
2,847deals analyzed
$142Mdeal value screened

[ 01 ]The product

Drag the sliders — every metric updates live, just like the real thing.

Mountain View Coffee Co.BizBuySell
Asking: $185,000
Asking Price$185,000
Annual SDE$60,000
Rev Growth YoY+8%
Down Payment20%
SDE Mult
3.08×
FAIR
DSCR
2.50×
STRONG
Payback
0.6y
FAST
Cash-on-Cash
97%
STRONG
AI
DealLens Analyst — Screening Result
Passes screening with one major risk. At 3.08× SDE you're paying a slight premium, but the 2.50× DSCR gives room. Owner dependency is your leverage — 72% of supplier relationships are with the seller. Consider asking the seller about a $165k price and a 6-month transition.

[ 02 ] What DealLens does

Three things every first-time buyer needs, before they sign anything.

[ 01 ]

Runs the numbers

Paste a URL — we extract financials and calculate SDE multiples, debt coverage, payback period, and cash-on-cash. No spreadsheet required.

SDE Multiple3.08×
DSCR1.82×
Payback0.6 yr
Cash-on-Cash38%

[ 02 ]

Flags the risks

AI scans every listing for the things that kill deals — owner dependency, customer concentration, lease risk. Know what to ask before you negotiate.

Owner dependencyHIGH
Customer concentrationMED
Lease riskLOW
Revenue trend+8%/yr

[ 03 ]

Explains everything

Every metric comes with a plain-English explanation and actionable advice. Toggle Learning Mode to see what each number means for your deal.

> LEARNING MODE
You're paying $185k for a business generating $60k/yr in owner earnings. If you negotiated to $150k, your multiple drops to 2.5× — saving $35k.

[ 03 ] How it works

Three steps. About sixty seconds.

1

Paste a listing URL

BizBuySell, Acquire.com, Flippa, MicroAcquire. Or enter financials manually.

━━━▶
2

AI extracts & analyzes

Financials, red flags, industry benchmarks, risk scoring — all in 60 seconds.

━━━▶
3

Get your deal brief

Interactive metrics, scenario modeling, negotiation leverage, a full memo.

[ 04 ] Pricing

Start free. Upgrade when you find a real deal.

Free gives you the basics. Pro unlocks the full institutional analysis — including Learning Mode, scenario modeling, and unlimited saved deals.

Free
$0/ month
  • ✓3 analyses per month
  • ✓SDE multiple, DSCR, payback period
  • ✓High-severity red flags
  • ✓Basic deal summary
  • ✓Learning Mode explanations
  • ✓Adjustable assumptions + scenarios
Start free →
ProMOST POPULAR
$29/ month
  • ✓Unlimited analyses
  • ✓All metrics + benchmarks
  • ✓Full red flag suite, all severities
  • ✓Learning Mode on every metric
  • ✓Scenario modeling (price, SDE, growth)
  • ✓Full deal memo + PDF export
  • ✓Saved analyses dashboard
Get Pro — 7 days free →

Ready to analyze your first deal?

Free · No credit card · Results in 60 seconds